«Revenue management techniques in the resort hotel sector...»
- Friday, 12 April
- A la Sala de Graus de l'edifici Gaspar M. de Jovellanos, campus universitari
El títol complet és: Revenue management techniques in the resort hotel sector: segmentation, demand function estimation and optimal pricing.
Doctorand: Aldric Vives Maruffy.
Directors: Dra. Marta Jacob Escauriaza i Dr. Eugeni Aguiló Pérez.
Programa de doctorat en Turisme.
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